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2013 WHIMA Leadership Conference

Location: Middleton, WI
User: Anonymous
Published: 04/8/13
Street or Intersection: 1313 John Q Hammons Drive
Price: 195/person
Start Date: 05/14/2013
End Date: 05/14/2013

Personal branding is a marketing strategy focused on your most important product: you.
Developing your personal brand requires figuring out who you really are (your skills, values,
passions, and personality), who you want to serve (your target market or audience), and how
you differ from the competition (your unique niche). You distill that information into a concise
brand statement and work to get every aspect of your life
on brand: your website, professional bio, appearance,
network, resume, office space and so on.

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